The challenge of modern marketing: Consistent brand presence in a shared world

Organizing corporate events—from the intimate Christmas dinner, through vibrant afterworks, to an imposing presence at industry fairs—is a significant investment. The objective is clear: to generate a memorable experience that drives loyalty, motivation, or sales. However, the event’s magic quickly fades if brand action is not extended to the digital post-event sphere.

Millions of photos and videos are captured at these gatherings. Each of these files is an authentic testimony of your brand, a valuable User Generated Content (UGC) ready to be shared on social media. But, how do you ensure your brand on social media gets the visual credit it deserves? The answer is personalization at scale.

Eventocam’s new Visual Branding feature solves this digital dissonance. It is not simply an add-on; it is the strategic tool that converts the spontaneity of your attendees into an automatic and viral watermark campaign for your corporation.

Strategic value proposition: The omnipresence of the corporate watermark

Our value proposition is direct: all photos and videos shared from your event will automatically carry a watermark that incorporates your logo or corporate identity.

This means that every time an attendee at your fair, an employee at the afterwork, or a client at the product launch, shares their experience on their personal feeds, your branding travels with that content.

Direct benefits for your marketing and branding strategy

• Increased Brand Visibility: The watermark guarantees that, regardless of the platform or context, brand action is immediate and explicit. It turns the user into an active and visual promoter of your company.
• Identity Consistency: It ensures that all event material circulating on the internet complies with your branding guidelines. The logo is applied professionally and with the approved design.
• Content to Asset Conversion: It transforms spontaneous and non-attributable content into official marketing assets of the company, ready to be re-published on your own channels with full clarity of attribution and a unified visual message.
  
  

Frequently asked questions (FAQ) about visual branding

1. What exactly is the “Visual Branding” feature of Eventocam?
   The Visual Branding feature is a tool integrated into the Eventocam platform that automatically applies a watermark with your company’s logo or corporate identity on all photos and videos that attendees generate and share at your event. This ensures personalization and the attribution of your brand on social media when shared.
   
   
2. What is the difference between Visual Branding and simply asking attendees to tag the brand?
   The difference is control and guaranteed visibility. While asking for tags depends on the goodwill of the user and may not be noticed by everyone, the corporate watermark is applied automatically and permanently to the visual asset. This ensures that the brand action is explicit in 100% of the shared content, passively and massively boosting your branding.
   
   
3. Is the watermark applied on all social media (Instagram, LinkedIn, X, etc.)?
   Yes. The watermark is integrated directly into the image or video file (JPG or MP4) before the user downloads or shares it. Therefore, once the file is uploaded to any social platform (Instagram, LinkedIn, TikTok, WhatsApp, etc.), your brand’s logo is already an intrinsic part of the content.
   
   
4. Can I control the design, position, and transparency of the watermark?
   Absolutely. Personalization is key. As a Brand Manager, you have full control to define the exact position of the logo (e.g., bottom right corner) and the level of transparency (you can create a PNG with transparency) to ensure the watermark is visible without interfering with the user’s visual experience, maintaining your branding coherence.
   
   
5. How can I hire the Visual Branding service for my event?
   Hiring Visual Branding is simple. Once you have created your event and selected a payment plan on Eventocam, you can hire this service as a Visual Branding Extra at any time, before or even during the event’s celebration. You simply activate the option and upload your logo to start generating immediate brand action.